Episode 14: Jessica Williams, PetTalkMedia: Proves A Small Niche Can Earn Six Figures
On today’s episode, we speak with Jessica Williams, founder of Pet Talk Media and YouDidWhatWithYourWeiner.com.
Jessica has become the world's foremost expert in outdoor excursions with your Dachshund. We explore with Jessica how to own a super specific niche, and how that can be both a good thing and a bad thing when it comes to growing an online business.
Still, the site is profitable and it has allowed Jessica to run her own lifestyle business.
Listen now as Jessica talks about the opportunities that come with having a very narrow and focused audience, the consulting work she does to supplement her income, and her recent competition.
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• (0:08) Introduction with Kyle and Jason.
• (0:52) Jessica’s background and the backstory of You Did What With Your Weiner.
• (6:25) Early business models that Jessica pursued with blogging.
• (12:02) Where the business revenue comes from and what the breakdown is, and rising competition in the niche.
• (16:55) The type of products that drive the affiliate revenue and standing out from competitors in the niche.
• (22:46) Expanding into video content.
• (27:28) The in-person club and the possibility of creating physical products.
• (30:52) Starting a new blog, acquiring a new blog, and how they operate.
• (41:32) A moment when Jessica had doubts about the business.
• (46:32) Pet Talk Media, Niche Blog Biz blog coaching, and future plans for Jessica’s businesses.
• (51:45) A tool or plugin that Jessica cannot live without.
• (55:09) Where you can find Jessica and her sites online.
• (58:05) Closing thoughts with Kyle and Jason.
Tool(s) / Resources mentation In this Interview:
Media Vine: (http://www.mediavine.com)
Guest Social Media Links:
Jessica Williams and You Did What With Your Weiner:
Main Blog : (https://youdidwhatwithyourweiner.com/)
For My Dachshund: (https://formydachshund.com/)
Seattle Dog Club : (https://www.meetup.com/Adventureweiner-Club-of-Seattle/)
Linkedin : (https://www.linkedin.com/in/jessicarhaew/)
Twitter : (https://twitter.com/YDWWYW)
Facebook : (https://www.facebook.com/YouDidWhatWithYourWeiner)
YouTube : (https://www.youtube.com/channel/UCuprhGaeD9rIivmloXNZUZA)
Pet Talk Media:
Company website : (https://pettalkmedia.com/)
Twitter : (https://twitter.com/PetTalkMedia)
Instagram : (https://www.instagram.com/pettalkmedia/)
Facebook : (https://www.facebook.com/PetTalkMedia/)
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LinkedIn: (https://www.linkedin.com/company/monetize-media/) (https://www.linkedin.com/in/kylelaskowski/)(https://www.linkedin.com/in/jasonziernicki/)
This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.
Copyright CBWG Media Group LLC.
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