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Episode 2: Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site

Kent Auslander
Kent Auslander, HotRoute.Tips

In this episode, Kent Auslander, co-founder of Hot Route.Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for marketing, choosing promotional partners very carefully, and their future plans.

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1. (0:00) Episode introduction with Kyle and Jason
2. (1:20) The origin story of Hot Route Tips, how Kent got into Madden, and his early monetization strategies
3. (5:13) The freakout video and how it impacted Kent early on
4. (7:46) How Kent and Throne partnered and the process behind creating the ebooks
5. (14:19) The variability in Madden and the customer service with an audience with a wide age range
6. (20:17) Seasonality with Madden content sales and how the pandemic impacted sales
7. (21:53) The growth of the gaming industry over the years and how they acquire customers
8. (28:00) The different ways that Hot Route Tips is monetized and the point that Kent realized that is was sustainable
9. (30:53) The work-life balance of working in a time sensitive industry and the importance of social interaction
10. (40:17) Growth strategies, goals, and outsourcing for Hot Route Tips
11. (47:27) The tool or service that Hot Route Tips can’t live without
12. (49:10) One thing that Kent would change about the business or the ebooks
13. (51:39) Where you can find Kent and Hot Route Tips online
14. (52:25) Closing thoughts with Kyle and Jason

Hot Route Tips Links:

Website: (https://hotroute.tips)
Twitter: (https://twitter.com/hotroutetips?lang=en)

Kent Auslander Links:

YouTube: (https://www.youtube.com/KAus23)
Twitch: (https://www.twitch.tv/k_aus23)
Twitter: (https://mobile.twitter.com/k_aus23/with_replies)

Throne Links:
YouTube: (https://www.youtube.com/user/TThrone23)
Twitch: (https://www.twitch.tv/throne_yt)
Twitter: (https://twitter.com/Throne_YT)

Links mentation In this Interview:

Sony Vegas: (https://www.vegascreativesoftware.com/us/)
Photoshop: (https://www.adobe.com)

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Check out our website for more information : (https://www.monetize.media)

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.

Copyright CBWG Media Group LLC.

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Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media