Episode 3: Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand
Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon supported podcast to a national bourbon brand.
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(2:00) How Bourbon Pursuit started and initially monetized itself
(6:50) The importance of picking the right niche and owning it
(11:55) Social media content strategies, distribution, format, and automation
(23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content
(28:00) How Kerry Coleman built an audience and became an authority in the bourbon space
(33:18) Financial sustainability of Bourbon Pursuit
(38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes
(42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.
(46:46) Leveraging a brand to create a product
(51:35) Navigating the rules and regulations while dealing with a of a regulated product
(56:20) Resources and tools that Kenny uses and values
(1:00:00) Advice for content creators
Bourbon Pursuits Links
Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298)
Pursuit Spirit Links
Behind The Pursuit Podcast :
Youtube : ( https://youtu.be/Enn3M-U73CE)
Links mentation In this Interview:
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This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by(PodcastSins.com).
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