Episode 4: Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting
In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How he prioritizes building a deep relationship with sports media’s most powerful people. Making the switch from radio to self employment, creating content at scale for a specific niche, building and maintaining deep relationships in business, navigating the ever changing landscape of audio, and how he prices his consulting opportunities.
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1 (0:00) Episode introduction with Kyle and Jason.
2 (1:20) Introducing Jason Barrett, his career, and Barrett media.
3 (2:00) The origins of Barrett Sports Media, Jason Barrett’s career, and balancing his career and family life.
4 (9:02) The responsibilities of running your own business and being self employed
5 (10:42) What Barrett Sports Media does, the value that Jason brings to the industry, and how the different parts of the business generate leads and opportunities for each other.
6 (16:07) The different income streams, the staff, and the three aspects of the business, and promoting quality daily content.
7 (23:55) Jason’s advice to someone who wants to start a business and the importance of building relationships with decision makers in your industry.
8 (30:05) The importance of having a niche and resisting the urge to go wider than your specific niche.
9 (36:24) Focusing on building a successful and reputable business or event instead of solely focusing on revenue.
10 (46:15) Jason’s opinion on radio and podcasting formats, and how the rise of podcasting impacts his consulting.
11 (49:05) Building out a website, job board, and growing your business.
12 (56:35) A period where Jason was worried about the business.
13 (1:00:04) One thing that Jason would change when he was getting started with Barrett Sports Media.
14 (1:03:45) Setting up a consulting business, structuring your rates, and the importance of flexibility for the needs of different clients.
15 (1:08:02) Creating ranking lists for your niche.
16 (1:11:30) A tool that is indispensable for Jason.
17 (1:12:10) Where to find Jason and Barrett Sports Media.
Barrett Sports Media Links:
Barrett Sports Media LinkedIn: https://www.linkedin.com/company/barrettmedia/
Jason Barrett’s LinkedIn: https://www.linkedin.com/in/jason-barrett-bsm/
Links mentation In this Interview:
YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)
Listen on your favorite streaming platform : (https://link.chtbl.com/MonetizeMedia)
Check out our website for more information : (https://www.monetize.media)
This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by(PodcastSins.com).
Copyright CBWG Media Group LLC.
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