The Money Take (6-17): Ad Market Warning, Dumb Regulation, Fatigue
The Money Take 💸 is a weekly email where Kyle and Jason, hosts of Monetize Media, give their take on 3️⃣ items related to monetizing your audience. You can read this, or you can subscribe to their podcast. Or do both. Actually, do both. And then tell two friends.
1️⃣ Meet Kevin Warns About Ad Rates
Leading finance and real estate YouTuber Meet Kevin on slowing sponsorships for creators:
"I've heard from multiple different advertising sources whom I'm not going to mention... the industry is slowing, vendors are canceling contracts, not renewing, budgets are tightening up. That's somewhat of a concerning trend."
Kevin is one of the top finance creators who benefitted immensely from the investment and crypto boom over the last two years. He monetizes through direct sponsorship, affiliate, and courses. He said that late last year, even before the market started to turn, he noticed a significant dropoff in affiliate signups for stock and crypto brokerages. That canary in the coal mine proved to be right as the market has since plummeted. Now he's noticing, and hearing from other creators, that traditional sponsorships are slowing, presumably across vertical.
2️⃣ Canada Wants To Regulate Creation
Specifically, the bill calls out revenue-generating content (emphasis ours):
In deciding to prescribe such programs, the Commission would be required to consider: a) the extent to which the program uploaded to social media generates revenue; b) whether the program has been broadcast by a licensed or registered broadcasting undertaking that is not a social media service; and c) whether the program has been assigned a unique identifier under an international standards system. Programs that consist only of visual images, and programs where neither the person who posts the program nor the owner or licensee of copyright in the program receives revenues, would not be subject to the Act.
In short, the bill would allow regular, non-commercial social media content to sidestep the regulation.
3️⃣ Spinning Wheels
Part of a longer thread on the creator economy.
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